Here’s a simple truth: the clarity of your messaging can either make or break a marketing campaign. 

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So, before you rush into anything, first ask yourself: 

“Is my messaging clear?”

“Is it aligned with my business objectives?”

“Is it aligned with my customers' pain points and desires?”

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Studies show it takes 8 or more touchpoints for a potential customer to reach brand awareness. So what does that mean? It will be impossible for your potential customer to reach brand awareness if each touchpoint has a different message.

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There are 2 main reasons why most marketing fails. This is due to the fact that companies fail to:

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1. Invite their customers into a clear story

To put it simply, if another company has an inferior product in comparison to yours, but they clearly invite customers into a story in which their product solves their problem, then they will win each and every time.

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A scattered message will get your company nowhere and leave your audience confused. A focused message has the power to make your company millions. 

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2. Distribute their clear story in a sales funnel

Having a powerful and focused story will be no use if you fail to figure out how to properly distribute it. One of the best ways to do so is through a sales funnel. 

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The fantastic thing about a sales funnel is that it builds a relationship with the customer over a long period of time, thus establishing familiarity and trust. As such, when a customer is already familiar with your brand, they are more likely and incentivized to place an order with you.

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Nowadays, it is impossible to build a trusting relationship with a customer within a single interaction. Real life relationships move slowly—and so do customer relationships. 

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To help you boost your conversion rate, you can try this 9-step sales funnel from Donald Miller, the brains behind StoryBrand and Marketing Made Simple. 

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1. Clarify your marketing message by inviting customers into a story

Nowadays, customers are overwhelmed with information. It is important to clarify your brand message in order to attract their attention. 

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Customers will only make a purchase when they know that you can provide a solution to their problem. If your marketing strategy isn’t broken down into soundbites that lead to a larger story, your customers will ignore you.

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2. Create a one-liner that quickly piques a customer’s curiosity about your brand

A single statement can make or break your business. If your brand messaging can be summed up in one sentence, you can use this over and over again in order to pique a customer’s curiosity about your brand. 

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Once you’re able to succinctly describe your brand, word will begin to spread about your products or services.

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3. Devise an overall brand identity and a playbook that keeps your team aligned around using the brand in all your marketing and messaging

A brand strategy will feature the look and the feel of your brand. This will involve items such as colors, fonts, a logo, key messages and much more. This will also include a marketing strategy that will deliberate over how to best communicate to customers in such a way that will drive them towards your brand.

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4. Create a website landing page that clearly invites customers into a story in which your product or service solves their problem

A successful landing page answers three questions:

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• What do you offer?
• How will it make my life better?
• What do I need to do to buy it?

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If you are unable to answer these questions, you will lose out on your customers to your competitors.

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5. Create lead generators that offer free value in exchange for email addresses

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People can be incentivized to give over personal information in exchange for valuable goods, such as PDF freebies. PDFs and eBooks are a great way to generate leads, and beyond that, you can even look into opportunities such as webinars, keynote speeches, templates, and much more.

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6. Create a social media strategy

In today’s day and age, social media is everything. You can achieve exponential growth for your business through clear and coherent social media campaigns. 

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Have a deep understanding of your audience, do some competitor research, and use your StoryBrand BrandScript to create a framework for content ideas. Boost your engagement, boost your sales!

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7. Create a series of nurturing emails to continue building relationships with your customers

By sending emails to potential customers, you’re developing a sense of familiarity with your customers. This makes them more likely to develop trust in you and your brand. 

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Without regular communication, your customers will eventually forget about you. Be a familiar presence in your customers’ lives to avoid this from happening.

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8. Challenge customers to place orders by adding direct sales emails or even sales-specific email campaigns

When you create a sales email campaign, you are creating an automated revenue machine. 

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After inciting your customers’ curiosity through one-liners, your website, and your lead generation, you can ask for their commitment through an email sales campaign. By combining nurturing emails and sales emails, you will create a certain flow that offers free value while asking your customers for commitment.

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9. Create effective proposals that close deals

Skipping this step may cost you an insurmountable amount of money. If a customer receives an organized, simple, and clear proposal to review on your behalf, they will then have all the information they need to place an order. Therefore, adding a strong proposal to your sales funnel will ultimately increase your sales. 

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Want to know more about how to stay relevant in your customers’ stories? Book a call with Circularity Coach International today and get a free assessment! 

https://mybusinessreport.com/assessment?ref=mrpink

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