How Do Leaders Unite Teams With Company Goals?

December 1, 2023

Have you ever marveled at the inspiring unity and determination of an ant colony? 

Imagine thousands of tiny creatures, each of them bustling ceaselessly, gathering food to brace their colony for the winter ahead. Every single ant toils relentlessly, contributing to their shared mission day in and day out. 

Just as every ant contributes to building and sustaining the colony, every member of your team plays a vital role in propelling your collective success. 

As a business leader, you might wonder: Does your team hold the same potential for extraordinary collaboration? 

For that seamless synergy to kick in, you need to have the crucial ingredient — a common goal that unites your team's efforts, just like those determined ants!

Crafting A Common Vision That Unites

Having a clear vision for your company is just the beginning. Without a strategic plan that aligns everyone, that vision remains a mere dream.

To achieve your company’s vision, you need to effectively communicate a strategic plan to all your employees.

Convey your ambitious goals on paper with the One-Page Strategic Plan (OPSP) — a simple yet potent tool to craft an industry-dominating strategy while ensuring everyone in your company stays aligned on the same page.

Understanding The One-Page Strategic Plan (OPSP)

Humans are visual beings. They receive information better through visual cues, illustrations, and graphics that enhance comprehension and retention.

The OPSP is a one-page worksheet for capturing the company’s vision. As leaders, you should utilize this tool to communicate your strategic plan to your team in a more visually pleasing way.

Kickstart Your Industry-Dominating Business Strategy

Here are the seven main columns of the OPSP:

  1. Core Values (Should/Shouldn’t)

Just like the guiding principles of an ant colony, core values dictate the behaviors and decisions within the company. They establish boundaries—what should be embraced and what shouldn't—to ensure alignment and collective direction.

  1. Purpose

Similar to the queen ant in a colony, the purpose answers your company’s “why” and expresses the impact your company wants to make. It requires two main decisions:

  • Purpose: referred to as the “company mission” that provides direction
  • BHAG (Big, Hairy, Audacious Goal): the measurable piece of the Purpose that the business can achieve in the next decade

  1. Goals (3-6 years)

It outlines the roadmap for the next 3 to 6 years, detailing how the company will grow and evolve by listing out: 

  • where the company wants to operate
  • measurable Brand Promises to your customers
  • several major Capabilities and Key Thrusts to pursue

  1. Goals (1 year)

This describes what results need to be achieved in the next 12 months. Just as ants adjust their routes based on seasonal changes, this plan adapts and refines strategies for the immediate future.

  1. Action (Quarterly)

This details the actions your company will execute to achieve its vision, focused on a measurable “next step” 90-day time frame. It breaks down the larger plans into manageable chunks, ensuring progress toward the goals.

  1. Finish Lines and Fun

This outlines the focal point, festivities, and rewards linked to the top priority for the quarter or year. The theme celebrations give everyone a definitive finish line and a chance to have some fun.

  1. Person accountable

Similar to how every ant in a colony carries out their responsibilities, this section  assigns responsibilities, detailing the KPIs and results for each employee or team.

Drive Progress Within A Quarter

Are you up for a challenge? Launch a 13-week race to rally your team into achieving your short-term goals!

Think about it as a playbook for businesses: leaders can break down their big annual goals into smaller, manageable segments, each spanning 13 weeks or one quarter. 

You set clear targets, assign employees for each task, and check in regularly to make sure things are on track — it is a way to stay focused on the big picture while making real progress!

How does a 13-week plan help in achieving the company’s long-term goals?

  • Setting specific and measurable targets
  • Foster team accountability and agility
  • Ensure regular performance reviews
  • Aligns company with its long-term objectives
  • Achieve measurable results at shorter intervals

Mapping Directions That Shape Strategies

Have you noticed how every company’s strategy has a SWOT analysis?

While traditional SWOT analysis has its role in strategic planning, its inward focus isn’t ideal for identifying trends in other industries or distant markets.

In the OPSP, there is an evolved version of the traditional SWOT analysis at the base of the one-pager — the SWT (Strengths, Weaknesses, Trends) that forms the bedrock of your vision.  

The purpose of the SWT is to aid in integrating trends into your strategies. In this section, you have to summarize your company’s strengths and weaknesses and spotlight six anticipated trends impacting your company and industry. 

 Setting The Ground For Success

The OPSP tool is essential for leaders who want to pursue company growth — crafting a shared vision for your team is the first step to leading the team towards success!

To summarize, the OPSP process provides your organization with:

  • A framework that details your corporate vision.
  • A common language with which to express that vision.
  • A well-developed routine for keeping the vision updated

The tool's core purpose lies in its structure: with just one page to list down your company's long- and short-term goals, clarity and simplicity are essential! Its layout is designed to align both horizontally and vertically, ensuring a logical framework to organize your vision and assemble all elements cohesively.

Want to learn how to apply this tool to your current business? Our professional business coach is ready to help. Reach out to us for a free consultation today.

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