The Power of ExO: Top 10 Exponential Organizations and Their Secrets to Success

May 2, 2023

Have you ever wondered how some organizations manage to grow 10x faster than others? 

What if there was a formula for creating exponential growth? A formula that could help companies could develop concepts that are 10x bolder, cheaper, and drive them 10x faster through implementation? 

This is exactly what the authors of the book Exponential Organizations propose. Co-authored by Salim Ismail, Michael Malone, and Yuri Van Geest, Exponential Organizations outlines a set of exponential attributes that organizations need to embrace to become scalable and adaptable.

In order to write the book, Salim Ismail worked with a group of 160 ExO experts across 45 countries to research and grade multiple startups and scale-ups founded after 2005, as well as several organizations using diagnostics of their Exponential Quotient (ExQ). 

What is an Exponential Quotient (ExQ)?

An Exponential Quotient assessment is a method used to evaluate an organization's ability to leverage exponential technologies and embrace a Massive Transformative Purpose (MTP). It involves asking a set of 21 questions to determine an organization's level of readiness and adaptability to the rapidly changing business landscape. 

The answers to these questions are then used to calculate an Exponential Quotient score, which gives an overall picture of the organization's capacity to innovate, scale, and succeed in the current market. This score can be used to identify areas of strength and weakness within the organization and guide strategic decision-making towards exponential growth.

Top 10 Exponential Organizations (Based on their Exponential Quotient)

  1. Github (Internet, services, software)

ExQ Score: 76

  1. Airbnb (Hotels, travel)

ExQ Score: 74

  1. Uber (Automotive, transportation)

ExQ Score: 73

  1. Indiegogo (Finance)

ExQ Score: 73

  1. Google (Information, software, IT)

ExQ Score: 73

  1. Quirky (Crowdsourcing, E-commerce)

ExQ Score: 72

  1. Kaggle (Analytics, big data)

ExQ Score: 72

  1. Pinterest (Curated web, social media)

ExQ Score: 72

  1. Reddit (News, social media)

ExQ Score: 72

  1. Tumblr (Curated web, social media)

ExQ Score: 72

Source: OpenExo

7 Characteristics of an Exponential Organization

All of the Top 100 Exponential Organizations shared some key noteworthy characteristics:

Establish a Massive Transformative Purpose (MTP)

By having a compelling purpose and aligning their team around it, these organizations attracted and retained talent who were passionate about the mission and were willing to work tirelessly to achieve it.

Highly adaptive and agile culture

These organizations quickly experiment and iterate on new ideas. They created an environment where failure was accepted as a necessary step towards success and where learning and continuous improvement were highly valued.

Developing a clear people advantage

Companies must optimize recruitment, retention, development, and engagement to attract and retain top talent. Customized employee value propositions can differentiate organizations and meet the specific needs of different employee segments, helping them attract and retain the best talent.

Decentralized and distributed decision-making structure 

These organizations empowered their employees to make decisions and take ownership of their work, which led to higher engagement and a more significant sense of ownership.

Embrace and leverage exponential technologies 

These organizations focused on the digitization of their business processes, which allowed them to automate and scale their operations.

Innovation-driven culture

Innovation-driven companies often have a strong foundation in functional expertise, emphasize continuous customer feedback and exploration of new technologies, and prioritize building relationships and an entrepreneurial culture that encourages learning from failure. 

Embedding AI

Many leading companies prioritize the utilization of advanced analytics and AI to improve their business operations. This involves leveraging massive amounts of data to respond quickly to changing circumstances and improve the customer experience. 


The Exponential Quotient assessment is a powerful tool for organizations looking to embrace exponential growth and stay competitive in the rapidly changing business landscape. By identifying areas of strength and weakness, organizations can make informed strategic decisions that lead to exponential growth.

If you're interested in learning more about ExO and how it can benefit your organization, join our expert speakers Coach Maxim Mulyadi (Founder of Circularity Coach International & Certified ExO Trainer) and Younis Hijazi (Founder of 10x Indonesia & Certified ExO Trainer) in a LIVE WORKSHOP, "Disrupt or Be Disrupted: 3 Secrets for Future-Ready Leaders"!

In this workshop, you will learn:

✅ The importance of developing an exponential organization (ExO) mindset

✅ How to master the art and science of building an Exponential Organization

✅ How to create an exponential business model with disruptive technology

They will be your guide in mastering these key learnings: 

🎯 Creating your Massive Transformative Purpose (MTP) 

🌟 Understanding the 10 attributes of an Exponential Organization

📈 Integrating exponential initiatives into your company's development 

By the end of this webinar, you will be able to:

✅ Have the right structure to build an exponential company

✅ Identify who to hire and what team to build

✅ Identify what capabilities to develop to accelerate your growth

1. An Exponential Quotient Assessment

2. A Business Made Simple assessment

3. A draft of an ExO initiative for your company

4. A One Page Strategy Plan for ExO

5. A Free discovery call with Younis & Coach Maxim

Date: Wednesday, May 24, 2023

Time: 8 AM - 5 PM (GMT +7)

Duration: 8 hours

Location: Shangri-La Hotel, Jakarta

Investment Fee: IDR 4 mio (Super early bird)

Don't miss your chance to turn disruption into an opportunity to achieve 10x exponential growth for your business. 


The future belongs to those who are prepared, and we're here to equip you with the knowledge and tools to stay ahead of the curve. Transform your mindset and revolutionize your business — Register today!

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